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October 19th 2021 || 11 AM (CET)
Watch Recording!

The Challenge

Four Adobe solution partners posed challenges to a fictitious global white-label manufacturer seeking to establish a digital distribution channel. The partners have exact 10 minutes each to present their pitch.

The expert teams faced the following framework conditions:

  • Creation of a hybrid online store (B2C and B2B) for a manufacturer.
  • The customer does not have an online store yet and needs to invest due to increasing competition from other manufacturers and platforms.
  • Project planning requires a go live of the first e-shop within two months.

The goal is to keep the costs under control, to develop a lean implementation plan and to create an outstanding platform.

ABout The Arena

OcTober 19th 2021 | 11 AM (CET)

The spectacle took place as part of the ECC WEB TALKS on Oktober 19th 2021. In almost two hours, participants gained direct insights into real-life solution approaches from the leading e-commerce partners.
Watch Recording!


The following opponents face the ARENA4COMMERCE on October 19th 2021.
Wunderman Thompson
Capgemini SE
Simon Jones
CMS & eCommerce Centre of Excellence Practice Lead
Merkle Switzerland AG
Carlo Francisco
eCommerce Lead DACH
Atish Goswami
Technical Architect
Alexandre Julia
Business Unit Manager in Digital Commerce
Wunderman Thompson LLC
Glen Burson
CTO Commerce & Technology EMEA
Elizabeth Hess
Head of New Business & Growth

The winners...

... are you! With your registration you will receive

  • exclusive insights into digital e-commerce pitch situations and valuable insights into solution strategies,
  • four best in class approaches to implement a global e-commerce strategy,
  • the chance to win a half-day workshop with an Adobe Commerce Solution Expert as the grand prize.

The Hosts

ARENA4COMMERCE is jointly hosted by Adobe Systems GmbH and ECC COLOGNE.

Your hosts are:
Volker John
Commerce GTM Lead Central Europe
Michal Kaczmarek
Commerce Specialist CHATEE
Ivana Lachner
Head of Partner & Alliances


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