2. Web analysis and advertising
You can visit our website without providing any personal information. If you visit our website, including for example via a link in a newsletter or an advertisement, specific data will nevertheless be collected and saved. If your visit is effected via newsletter links or advertisement links on the internet, we only save access information with no personal references such as:
- the website from which you are visiting us
- your browser type
- the name of your internet service provider
- the name of the file requested
- products and contents that interest the visitor
and, for this purpose, we use the data stored using the cookies explained above. This data is analysed in order to improve our range of offers and does not allow us to deduce any information about your person. Only if you have given your explicit consent, will we store such data about you and use the data only to meet your interests as much as possible with customised offers and information.
The analysis of the data without your consent takes place only in an anonymous or pseudonymous form (e.g. information xy was called up by 45% of visitors to the website). In this way, we are able to match the information we offer to the interests of our readers.
Log data with complete personal IP addresses, which are saved by us for reasons of the technical security of the IT systems used, in particular in order to avoid attempts to attack our web servers, are deleted after 7 days at the latest. If we include third-party content on our sites (e.g. embedded films or other information), these third parties will only receive your IP address for this purpose, as the content cannot otherwise be delivered to your browser.
Web analysis tools (Universal Analytics)
This website uses Google Universal Analytics for web analysis. This is a service of Google Inc. ("Google"). Universal Analytics uses techniques granting access to information that is already or will be stored on your device, including cookies (identification technologies). The information about your use of this website (including your IP address), obtained through the identification technologies used, is transmitted to a Google server in the USA and stored there. Google follows the data protection guidelines of the "US Safe Harbor Agreement" and is registered with the "Safe Harbor Program" of the US Department of Commerce. Google will use this information in order to analyse your use of the website, to compile reports about the web activities for us and to render other services to us related to the use of the website and the internet. If necessary, Google will also transmit this information to third parties, provided that this is legally required or if third parties process this data on behalf of Google. Google will not link your IP address with other Google data.
You can prevent the installation of cookies through a relevant setting in your browser software. However, we would like to point out that, in this case, you may not be able to make use of all the functions of this website to the fullest extent. You cannot avoid data collection as a whole, however, by disabling or deleting cookies. Even if you delete cookies, it may be possible that you will be recognised again by other technical measures during a new visit to our website.
Your protection options
If you do not wish that information about your visits to our web site is collected via Universal Analytics, you have the possibility of installing a browser-specific "Deactivation Add-On" on your computer. You can download this add-on here. Please note, however, that this add-on presently is only available for Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Apple Safari and Opera.
As an alternative or in browsers on mobile devices, you can click on the link below to object to the application of Google Universal Analytics. Through the activation of the link, an opt-out cookie will be set in order to prevent the gathering of data by Google Universal Analytics on this website in the future. Please note that this opt-out cookie only works on this browser and only for this domain. As soon as you delete your cookies on this browser, you have to click on the link again: Disable Google Universal Analytics.
In addition, we have made settings ensuring that Universal Analytics deletes the last part of the IP addresses of visitors to our website. In this way, we cannot acquire any data that allows deducing information about you via Universal Analytics.
Without your explicit consent, we will not use tracking tools to collect, unnoticed, personal data about you, transfer such data to third-party providers and marketing platforms or link the data with your personal information (e.g. name, address, etc.).