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19.10.2021 || 11 AM (CET)
Register now!

The Challenge

Four Adobe solution partners posed challenges to a fictitious global white-label manufacturer seeking to establish a digital distribution channel. The partners have exact 10 minutes each to present their pitch.

The expert teams faced the following framework conditions:

  • Creation of a hybrid online store (B2C and B2B) for a manufacturer.
  • The customer does not have an online store yet and needs to invest due to increasing competition from other manufacturers and platforms.
  • Project planning requires a go live of the first e-shop within two months.

The goal is to keep the costs under control, to develop a lean implementation plan and to create an outstanding platform.

ABout The Arena

19.10.2021 | 11 AM (CET)

The spectacle will take place as part of the ECC WEB TALKS on 10/19/2021. In almost two hours, participants will gain direct insights into real-life solution approaches from the leading e-commerce partners.
Register now!


The following opponents face the ARENA4COMMERCE on 19.10.2021.
Wunderman Thompson
Capgemini SE
Simon Jones
CMS & eCommerce Centre of Excellence Practice Lead
Merkle Switzerland AG
Atish Goswami
Technical Architect
Alexandre Julia
Business Unit Manager in Digital Commerce
Wunderman Thompson LLC
Glen Burson
CTO Commerce & Technology EMEA
Elizabeth Hess
Head of New Business & Growth

The winners...

... are you! With your registration you will receive

  • exclusive insights into digital e-commerce pitch situations and valuable insights into solution strategies,
  • four best in class approaches to implement a global e-commerce strategy,
  • the chance to win a half-day workshop with an Adobe Commerce Solution Expert as the grand prize.

The Hosts

ARENA4COMMERCE is jointly hosted by Adobe Systems GmbH and ECC COLOGNE.

Your hosts are:
Volker John
Commerce GTM Lead Central Europe
Michal Kaczmarek
Commerce Specialist CHATEE
Ivana Lachner
Head of Partner & Alliances


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